Why choose SOFTWARE NICHE MARKET?

Although there are numerous software mass market companies making exponential profits, the initial investment, human resource and infrastructure is equally huge. Because of large market potential, competition is fierce and pricing of softwares must be done accordingly. NICHE market needs low initial capital. There is little or no competition as it is a specialized market. So you will have the privilege to set software prices arbitrarily. By doing this you gain a large market share which enhances your reputation. If merger is acceptable to you then large mass market software companies who look to get into NICHE market will definitely offer lucrative deal.