CHOOSING A SOFTWARE NICHE

One of the most important things is choosing the right software NICHE. It is better if you have knowledge and are passionate about the software NICHE, but it isn’t absolutely necessary. There is a concept called “CATCHING A LONG TAIL” which in simple term means software products that are in low demand or have low sales can collectively make up a large share of market rivaling or even exceeding mainstream software products. It requires plenty of time and research to select a proper SOFTWARE NICHE. You have to target growing segments less affected by recession like government, health-care, utilities etc., once you develop a software niche, its all about sales and marketing.