EFFECTIVE MARKETING STRATEGY FOR A SOFTWARE NICHE.

The best way to start marketing is identifying your target customers. Once you explain about the benefits of SOFTWARE NICHE they will be happy to pay more than normal price as they are satisfied with specific customized software products. Since they are satisfied, they usually stick to you for almost all their specific software needs. This can be achieved by “UNIQUE SELLING PROPOSITION” (USP).Your SOFTWARE NICHE has to be like a patented product which nobody else can emulate. However to bring out multiple SOFTWARE NICHES, extensive research and innovative ideas are required. This is hard to achieve but once it’s over you will be far ahead of competition and get a monopoly in that sector. Another marketing strategy is going as narrow as possible and over delivering value to your specific customers which keep them loyal to you. Even within a SOFTWARE NICHE there are sub or micro NICHES which you can exploit provided it is sustainable. For example, a SOFTWARE NICHE is keeping track of salaries given to employees of an organization. SUB SOFTWARE NICHE of this will be keeping track of savings and expenditure of the employees. Most of the time customers feel so amazed by micro niches, as they were not expecting it, that they always depend on you for their specific needs. After dominating main SOFTWARE NICHES and sub SOFTWARE NICHES’ market, you will have a reputation and a brand name. All your future software products will be sold easily just by brand name and face value. A creative market segmentation strategy can really help you survive in financial meltdowns.
SOFTWARE NICHE MARKET is more dependent on choosing, planning and marketing a product rather than financial resources.Specialization always earns greater profits.
RECENTLY MANY MAINSTREAM SOFTWARE COMPANIES ARE ENTERING SOFTWARE NICHE MARKET TO UNLOCK ITS ADVANTAGES.

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